Privacy Policy

Effective Date: February 2026 | Last Updated: February 2026

Got The Brick, LLC (“we,” “us,” “our”) operates gotthebrick.com and Brick House studio in Mount Pleasant, Michigan. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

1. Information We Collect

We collect information in several ways:

A. Information You Provide Directly

When you book a session or purchase a membership:

• Name, email address, phone number
• Mailing address (for memberships)
• Date of birth (for age verification and birthday bonuses)
• Payment information (processed by third-party payment processor)
• Emergency contact information

When you contact us:

• Name, email, phone number
• Message content and any information you choose to share

When you submit a build request:

• Name, email, visit history
• Build suggestions and preferences

When you complete forms or waivers:

• Signature, date
• Medical information (optional, for emergency purposes only)
• Photo/video consent preferences

B. Information Collected Automatically

When you visit gotthebrick.com:

• IP address and device information
• Browser type and version
• Pages viewed and time spent on pages
• Referring website or source
• Geographic location (city/state level)
• Date and time of access

Cookies and Tracking Technologies:

We use cookies and similar technologies to remember your preferences, analyze website traffic and usage, improve user experience, and track conversions from ads. You can control cookies through your browser settings. Disabling cookies may limit some website functionality.

C. Information from Third Parties

Social Media: If you interact with us on social media (Facebook, Instagram), we may collect public profile information, content of your messages or comments, and information you’ve made publicly available.

Payment Processors: We receive limited transaction information from payment processors (e.g., last 4 digits of card, transaction status) but do not store complete credit card numbers.

2. How We Use Your Information

We use collected information for the following purposes:

Service Delivery

• Process bookings and memberships
• Manage your account and track build history
• Provide customer support
• Send booking confirmations and reminders

Communication

• Respond to your inquiries
• Send important updates about your membership or bookings
• Notify you of policy changes

Marketing (With Your Consent)

• Send newsletters and promotional emails
• Share build vote announcements
• Inform you of special offers or events
• You may opt out of marketing emails at any time

Business Operations

• Analyze website traffic and user behavior
• Improve our services and website
• Detect and prevent fraud
• Comply with legal obligations
• Enforce our Terms of Service

Safety & Emergency

• Maintain liability waivers and signed agreements
• Respond to medical emergencies (using emergency contact info)
• Investigate safety incidents

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

Service Providers

We share information with trusted third parties who help operate our business:

• Payment processors (for transaction processing)
• Email service providers (for newsletters and communications)
• Website hosting providers
• Booking/scheduling platforms
• Analytics providers (e.g., Google Analytics)

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose information if required by law or in response to court orders or subpoenas, law enforcement requests, protection of our legal rights, investigation of fraud or security issues, or compliance with legal obligations.

Business Transfers

If Got The Brick, LLC is sold, merged, or transferred, your information may be part of the transferred assets. You will be notified of any such change.

With Your Consent

We may share information for other purposes with your explicit consent.

4. Data Security

We implement reasonable security measures to protect your personal information, including:

• Secure (HTTPS) website connection
• Encrypted payment processing
• Limited employee access to personal data
• Regular security updates

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

• Active memberships: Duration of membership plus 3 years
• Booking records: 7 years (for tax and legal purposes)
• Liability waivers: Permanently (for legal protection)
• Marketing lists: Until you unsubscribe
• Website analytics: 26 months

You may request deletion of your data (see “Your Rights” below).

6. Your Rights

You have the right to:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications
• Portability: Request your data in a portable format

To Exercise Your Rights:
Email: bricks@gotthebrick.com
Include: Your name, contact information, and specific request
Response Time: We will respond within 30 days

7. Children’s Privacy

Brick House welcomes children, but our website and online booking are not directed to children under 13.

We do not knowingly collect personal information from children under 13 without parental consent.

If we discover we have collected information from a child under 13 without parental consent, we will delete it promptly.

Parents/Guardians: You are responsible for monitoring your child’s online activity. Contact us if you believe your child has provided information without your consent.

8. Cookies Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and analyze usage.

Types of Cookies We Use

Essential Cookies: Required for website functionality, enable booking and account access, remember your session. Cannot be disabled.

Analytics Cookies: Track website usage and performance (Google Analytics), help us understand how visitors use the site. Can be disabled.

Marketing Cookies: Track effectiveness of our ads, provide personalized content. Can be disabled.

Managing Cookies

Most browsers allow you to block all cookies, accept only certain cookies, or delete cookies after browsing. Note that disabling cookies may affect website functionality and prevent booking.

9. Third-Party Websites

Our website may contain links to third-party websites (e.g., Facebook, Instagram, Google Maps, payment processors).

We are not responsible for the privacy practices of third-party websites. These sites have their own privacy policies, and you should review them before providing any information.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: What personal information we collect, how we use it, who we share it with
• Right to Delete: Request deletion of your personal information (subject to exceptions)
• Right to Opt-Out: We do not sell personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise CCPA rights, email bricks@gotthebrick.com with subject “CCPA Request.” We will respond within 45 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date and emailed to active members for material changes.

Your continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy.

12. Contact Information

Questions about this Privacy Policy: